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EZ Texting

EZ Texting

Overview

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

2 videos

EZ Texting Review: Keeps The Masses Informed With Ease & Low Cost
02:08
EZ Texting Review: Proven ROI, Easy Use
04:31
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Pricing

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Launch

$25

Cloud
per month

Boost

$75

Cloud
per month

Scale

$125

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.eztexting.com/pricing?utm_s…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

How To Create A Mass SMS Text Message in 1 Minute | EZ Texting Demo

YouTube

EZ Texting Text Marketing Service

YouTube
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Product Details

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages that resonate with their audience.


Effective communication is key to the success of any business. With consumers constantly on the go and bombarded with information, reaching them through traditional channels can be challenging. EZ Texting offers a text marketing solution designed to revolutionize how businesses connect with their audience since text messages are opened and read almost 138% more than email (98% to 18% open rate).


It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts.


EZ Texting Key Features


EZ Texting's features are designed to enhance the effectiveness of text marketing efforts. Some include:


  • Two-Way Messaging: Allows customers to reply to messages, ask questions, or provide feedback, creating opportunities for meaningful engagement and dialogue.

  • Mass Texting: Personalized messages sent to large groups of contacts with just a few clicks, maximizing reach and engagement.

  • Keywords: Unique words or phrases that customers can text to a designated number, triggering automated responses or actions and streamlining communication and engagement processes.

  • Generative AI: AI Compose and Team Inbox allows businesses to craft personalized messages and manage customer interactions.

  • Text Templates: Pre-written content in-app for customer communication, saving time and ensuring consistency in messaging.

  • MMS Edge: An image library and image editing tool powered by Shutterstock.

  • Contact Management: Contact list management, where contacts are organized into groups for targeted messaging.

  • Personalization: Engaging and relevant messages that use the recipient's name, location, or other custom fields.
  • Growth Tools: QR codes, Keywords, Sign-Up Forms, and Click-to-Text to grow a contact list.
  • Scheduling: Campaign planning with scheduled messages to be sent at the optimal time for maximum impact.

  • Integrations: EZ Texting connects to apps like Zapier, Constant Contact, Hubspot, Mailchimp, and Squarespace.

  • Analytics: Real-time tracking for text campaigns with analytics and reporting tools that monitor delivery rates, click-through rates, and conversion metrics.

  • Compliance: EZ Texting provides built-in compliance guidance to help navigate the legal landscape of text marketing.


EZ Texting Features

  • Supported: Group Texting
  • Supported: Two-Way Texting
  • Supported: Drip Campaigns
  • Supported: Text Automation
  • Supported: Text Scheduling
  • Supported: Reminder Texts
  • Supported: 10-Digit Local Number
  • Supported: Dedicated Short Code
  • Supported: A2P Messaging
  • Supported: Text-Enabled Landline
  • Supported: Toll-Free Number
  • Supported: Contact Management
  • Supported: Groups & Segmentation
  • Supported: Unlimited Keywords
  • Supported: Sign-Up Forms
  • Supported: Click-to-Text Generator
  • Supported: QR Codes
  • Supported: Shutterstock Media Library
  • Supported: Image Editor
  • Supported: API Access
  • Supported: Integrations
  • Supported: Link Shortener & Tracker
  • Supported: Campaign Reporting
  • Supported: Contact-level Reporting
  • Supported: AI Compose
  • Supported: Team Inbox
  • Supported: Teammate Manager
  • Supported: Managed Accounts

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor

EZ Texting Video

EZ Texting's feature set includes automation and AI tools, registration and delivery speeds, and transparent pricing.

EZ Texting Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web
Supported CountriesUnited States, Canada

Frequently Asked Questions

EZ Texting starts at $25.

SimpleTexting, Twilio, and Attentive Mobile are common alternatives for EZ Texting.

Reviewers rate Usability highest, with a score of 8.6.

The most common users of EZ Texting are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(374)

Attribute Ratings

Reviews

(1-25 of 65)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Here's how EZ Texting empowers our clients to thrive:

Boost Sales and Traffic: We create targeted text blasts to keep clients informed about exciting flash sales, limited-time offers, and clearance events, driving more customers through their doors.

Reduce Missed Appointments: Say goodbye to no-shows! Appointment reminders ensure clients receive timely notifications, significantly reducing missed appointments for services like in-store styling.

Gather Valuable Feedback: We leverage EZ Texting's easy-to-use surveys to gather real-time customer opinions on new collections and service quality. These insights empower clients to make data-driven decisions that keep their customers happy.
  • Unlimited Contacts
  • List Growth Tools
  • Drip Campaigns
  • Expensive
  • Customer Service
  • Sending Issues
  • Delays
EZ Texting excels at reaching your target audience. It offers scheduled group texts, interactive replies, and customizable campaigns for sales or informational purposes. This makes ongoing engagement with both new and existing users straightforward. However, be aware that some desirable features come at an additional cost within the platform's tiered pricing structure. At times, the platform can feel less intuitive when used by multiple team members simultaneously.Despite the pricing complexities, EZ Texting was a valuable tool for us. It allowed seamless interactions with existing users and helped us design effective campaigns for recruitment and outreach. The web-based app and excellent performance on smart devices are definite pluses, outshining some competitors in this area.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to keep our customers up to date on UI releases and new products. It is a great way to connect with customers because texting almost ensures they see your message. It's hard to get our customers' attention by email. They are busy and receive lots of emails from many other similar businesses. Texting allows us to stand out and ensures our customers are aware of the amazing things we are developing to help them.
  • Easy to use.
  • Simple set up.
  • Clear pricing model.
  • API with ConvertKit.
  • Allow edits to text campaigns.
I think EZ Texting is perfect for small businesses looking to get into using text campaigns. I may not recommend it for a larger enterprise with a large/capable IT and Marketing division because it does lack features that more dynamic options have - however, it can integrate with other platforms, so maybe larger companies would choose it, and I'm wrong. That said, the things that make it maybe not great for a larger enterprise make it great for small businesses and start-ups just getting into text. It's been a good solution for us after running into complex issues with other solutions that became a huge entry barrier.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We started using this for mass text campaigns, but also for credit card recapture for our sustainers whose card have expired. We’ve had a huge success and a process that used to take us days to call and email took all of an hour. We recaptured $3,000 worth of revenue in an hour, a feat that people would have taken weeks. This has been super useful and even is walking us through ensuring we are compliant with texting regulations. I’ve used it at two organizations now and I will continue to do so!
  • Easy to use
  • Affordable
  • Secure
  • The reply feature and how that is tracked could use some work
EZ Texting is well suited in a scenario where you have permission to text people. If not this may not be the tool for you yet. Unless you are working to build your text list. It would be a great tool for that.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mass personalized communication to clients databases with promotional offers and announcements. It allows us to find current in market shoppers in our current database with trackable links. We primarily use the MMS feature and have seen double to sometimes triple the response rate from shoppers since the image is a visual transfer of trust for shoppers instead of just live type and a link for them to click on.
  • Tracking
  • Message personalization
  • AI generated text responses
  • Navigating between main account and sub account
  • AI inbound response
  • Easier integration into Zapier
As stated before, communication on a mass scale to mine through customer databases and find current in market shoppers to turn them into buyers. EZ Texting is less appropriate, for our needs at least, for one ok one conversation with clients customers. Since we only white label our products to customers, which isn’t available with EZ Texting, our clients can’t monitor inbound responses.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to update our clients on tax returns, send out discounts, and send out general information to our client base.
  • INTEGRATES WITH Zapier
  • KEYWORD CAMPAIGNS
  • ORGANIZING COVERSATIONS WITH CLIENTS SEPARATELY
  • ABILITY TO SYNC CLIENT DATA ACROSS OTHER PLATFORMS
The fact that EZ Texting integrates with Zapier helps save a tremndous amount of time in my business. I connect my crm to Zapier as well and can now send general or tailored text message updates to various clients in the clickof a button.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting primarily as a communication platform for all of our tenants and it’s great! We have four locations, so it’s a time saver for us to easily choose from contact groups. We also use the platform for marketing campaigns and it has been a huge help! Going through contacts can take a very long time and having available groups to click on really saves us from hours of work.
  • Contact Group Creation
  • Simple Campaign Templates
  • Ease of Use
  • Easier to sync with other programs
Marketing campaigns are very good for EZ Texting.
Ron Poindexter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is my go to source for follow up, alerting new clients and colleagues about bonuses changes and other offerings and incentives it’s a must have for short code and promotions.
  • Alerts
  • Scheduled follow up
  • Promoting response
  • Short code
  • Help with drip campaigns
  • Uploading messages
  • Rollover unused credits
Should be Referal program for credits
Score 8 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is exactly that. Easy. I tried a competitor company and it just didn’t work. So many glitches. I found EZ Texting and got started right away. It’s also terrific that we get to decide how much we want to spend as we go. It’s not a hefty monthly commitment. Pay as you go is great. I wish it had a few more features but for now it’s been a good move for us and is helping my business.
  • Easy upload of lists
  • Simple platform.
  • AI help with content built right in.
  • It’s basic.
  • I wish it automatically cleaned the bounces.
  • If you don’t manually remove bad numbers. You resend and pay for them again next time.
It’s expensive to use images. But no e you have the option. I haven’t used it due to cost.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our recruiting department uses EZ Texting for mass text blitzes to prospects, to inform them of job opportunities within our company.
  • Effective in sending mass texts
  • Easy to upload lists for mass texts
  • Good interface, easy to creat mass texts
  • It is difficult to find prior text strings
  • The app lacks UI. Difficult to initiate new messages, lots of things
  • I often click on Inbox but it doesn't pop up. I have to click other menu items, then click on Inbox for it so show up
  • It is difficult to find individuals. In the Contacts page, in All Contacts, I almost never get results when I type first, space, last name. I can even have a contact listed on the search page, I'm looking right at it, but if I type their name, it shows no results. VERY frustrating
EZ Texting is well suited for doing mass text campaigns, not good for initiating/conducting one on one text messages. It is not good for someone who is not resourceful in finding solutions without support. The UI is not good, the site is not insightful, and has quirks that make it frustrating unless you are patient and able to chase down solutions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use EZ Texting to alert patients of changes to the schedule or to simply remind them of my services
  • Easy to add clients
  • Reviewing the status of the campaigns
  • Responding to texts
  • There should be a do not reply button.
One issue I have is that people tended to continue conversations which wasn't the intent of the text. This ends up costing more money
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I utilize EZ Texting to send out daily Bible verses to a network of current and former youth and youth workers I have been involved with. The ease of use of EZ Texting allows me to focus on the content I send, and not the process I use. The cost of EZ Texting makes this part of my ministry very cost effective. I can continue having contact with this network at a very reasonable cost.
  • Customer Service is top notch - responsive and helpful
  • Text distribution is accurate and on time
  • The analysis of the text results gives me the chance to edit my list as needed
  • Very easy to maneuver through the EZ Texting website
  • Automatically keeps my credit units updated so I don't have to worry about missing a text
  • There is really nothing that I can find that I would correct!
EZ Texting is best suited for someone who does not want to get bogged down in the minutia of how to send a text campaign. The dashboard is simple but can be expanded as needed. Reports are quick to find. Larger companies will like the routing feature that EZ Texting provides so that text messages go to the correct person. Best of all - outstanding and caring Customer Service. Above and beyond anything I could expect.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to invite customers to special events, sales, and hidden offers that we don't advertise on other platforms. We typically send 1-3 blasts every 6 weeks or so, and it's proven to drive lots of traffic to our physical retail store. We plan on using it to drive e-commerce sales in the near future.
  • Campaign creation is easy
  • Support gets back to you withint 15 - 30 minutes
  • Their user interface is easier to use than most
  • I would like to see more phone support
  • Not mixing customer back-and-forth messages with our campaigns.
  • Lowering the cost to send mms
EZ Texting is great if you're running a special promotion or offer. We also find that have a link in your text - to either a landing page or a catalogue of some sort - is key to getting the best response.

I would say a bi-weekly or monthly text routine is key, but daily may burn your list.

Also, I wouldn't use it on a cold list, as it's not only illegal, but also your audience will be less responsive. You need to make sure your contacts are opted-in for receiving text. Then it's a super weapon.
Mark Reformado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting has provided us with a lot of different solutions with our Marketing and Advertising Department and is proving itself to be worth more than its weight in gold. The platform is so straightforward and simple that a novice user will be able to handle complicated tasks. We have also taken advantage of its API resources to automate our SMS campaigns.
  • Simple to use platform
  • Reasonable fees
  • Great customer support
  • API Resources
  • It would be nice to have a mobile app to monitor SMS campaigns while on the go.
EZ Texting is well suited for small to very large scale use of its platform. The ability to delegate users and become the go-to solution for SMS service.
September 08, 2023

EZ as 123 with EZ Texting!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting has been exceptional when it comes to direct communication with our clients. Great for one-on-one communication with new and existing clients!
  • Ease of group creation
  • Great batch importation
  • Awesome results and higher response rates
  • Automatically removing numbers and notifying a sub-group of all customers that unsubscribe
  • Better app integration
Final marketing pushed to increase awareness when we have large events and new product releases! We have thoroughly enjoyed using EZ Texting to continue to grow our business. We really have liked being able to make unique direct marketing campaigns directly to our customer's phones. We will continue to grow our business through EZ Texting.
David LeDuc | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting sets the standard in text messaging. Their feedback/report portal is easy to use, archive, and dosnload. Their customer service is amazing. I hgihly endorse and support EZ Texting for all my communication needs.
  • Customer Service
  • Downloaded Reports
  • Individual response and feedback
  • Maybe some lower per number costs for yearly subscribers
For most political campaigns, there are several different groups and lists to mail to, email to, and text to. EZ Texting keeps individual lists easy to manage and organize.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to keep in touch with our customers and to contact new inquirers who have opted in for messages.
  • handles Opt-Outs
  • accepts contacts easily
  • allows me to review past campaigns and messages
  • can't think of anything major
  • sometimes it confuses my co. account ID's with phone numbers, but we have a work-around.
I don't believe I could set up automated texting, but I haven't tried.
Score 9 out of 10
Vetted Review
Verified User
Advertise meetings, and send compliance updates and general news. We love having a tool that reaches all of our agents at once! Text messages are easily read and are one of the best ways to communicate information to our demographic. We get much better results than email or other campaigns. It's easy to set up and send and track the results.
  • Texting.
  • Reporting.
Product updates and anything urgent. We move quickly around here. Love how easy it is to set up a campaign. Texting cannot replace the personal nature of a phone call.
May 08, 2023

EZ Texting Review.

Score 8 out of 10
Vetted Review
Verified User
We used this program for both mass text and voice messages to our existing customers. The program interface is easy to use and the setup of campaigns is very simple. The list management functionality makes managing which customers receive which message very easy. Compared to other similar software I have used, this was much more user-friendly.
  • List Management.
  • Voice message call trees.
  • Mass text with controlled sending.
  • Contact list management.
EZ texting has a simple, intuitive format that makes it easy to use and easy to import contacts. We have had good success using it as a follow-up tool for hard-to-reach customers who do not respond to phone calls and to remind existing customers about future appointments.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Used EZ Texting to send campaign messages to ~1,500 County delegates during a primary election
  • Simple to craft a message to send
  • Shows text responses from target audience, which is super helpful
  • Pay per credit instead of pay per message. 1 credit ≠ 1 message
  • No Android app
Great for sending mass texts on a limited budget. Larger companies may have better options.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I collect cell phone numbers inside of EZ Texting with the help of Zapier. I send group emails at least once a week. EZ Texting is very useful when it comes to reaching my prospects and has boosted sales by at least 200%. EZ Texting helps me stay in front of my prospects, current customers, and past customers.
  • EZ Texting make it easy to send mass messages.
  • EZ Texting makes it very easy to compose messages.
  • EZ Texting has provided wonderful customer service.
  • EZ Texting makes it simple to set up drip campaigns.
  • The EZ Texting mobile App is all but useless. It has minimal functionality and is very slow to update.
  • Sometimes from both the App and the Desktop version, messages I send in conversation will literally not be sent. When I return to the conversation my reply will be missing.
  • It is frustrating that when composing a message I'm not able to have blank line spaces. If it's a long message it looks unprofessional.
EZ Texting is an affordable mass texting option that does the job. I would be willing to pay more for better tech and a way better mobile App.
April 11, 2022

Text and GO!

Abigail Kirkpatrick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
With the rise of COVID, we were having a hard time figuring out ways to reach out to past clients without doing the traditional email campaigns or calling them personally. I came across EZ Texting after watching a recommended Youtube video. We instantly fell in love with the product. It allows us to schedule automatic texts to go out on major holidays and reminders for clients to complete paperwork or pick up documents. This allows us to be more productive and have the ability to make sure we didn't lose any clients. This allowed us to grow.
  • Scheduled Texts
  • Image Texts
  • User Friendly
  • Custom Templates
Having the use of EZ Texting is great! It allows a small business to schedule texts for holidays or even reminders. It is easy to sit down and prepare for the entire year with a few clicks of a button. If there is an urgent matter that needs to go out you can even send it in real-time. I cannot think of a less appropriate scenario that wouldn't be worth using.
April 05, 2022

Easy and efficient!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We send confirmation texts and confirmation reminders for reservations for educational events each week. We have a schedule for sending out multiple reminders the day they are qualified to come, 2 days prior to the event, the day before the event, and the day of the event.

We have recently used EZ Texting to reach out to personal contacts to let them know of new business opportunities!
  • I love the simple interface to upload, view, move, and delete contacts. The Group feature is particularly helpful for us.
  • Reliable texting. I don't feel like we have to question if a text was sent or not.
  • Uploading documents that contain hundreds and hundreds of contacts instead of entering them one by one is a huge time saver!
  • The layout could be more streamlined and easier to maneuver.
  • Clearing out notifications.
  • It would be great if we could reply to incoming texts in mass.
I would be more likely to recommend EZ Texting if customer service were better. When I call for a problem, it's difficult to get to the right area/person and more times than not, the person I end up talking to doesn't listen to my need/issue until I have said it multiple times, is short and condescending, and/or just rude. If the product weren't so good, I would switch products because of customer service alone.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department currently uses it weekly to send out SMS marketing campaigns to our existing customers. We also use it to handle our keyword SMS responses. Customers can text a keyword and receive a response with an application link.
  • Marketing responses are well-kept in the interface.
  • API interaction is straightforward.
  • I would like to see an API to use some of the tools such as the Link Shortener.
  • I'd like to have the ability to get API support via chat.
SMS short code marketing campaigns.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting in a variety of areas. Everything from text-based notifications to end users and youth applicants, weather changes, and automated updates for Enterprise systems. EZ Texting addresses the business needs to send/track a variety of SMS messages for any number of business processes. The majority of customers are youth, and texting is the communication method of choice for many young people.
  • The ability to leverage large datasets, send and track responses and opt-outs is something EZ Texting does well.
  • Being able to balance the economy of scale along with certain pre-paid service amounts allows the organization to "buffer up" prior to resource constraints.
  • The ability to access detailed reports about communication efforts and campaigns provides valuable insight into business efforts and marketing strategies.
  • The one area that I would love to see EZ Texting improve/offer is API integration option to offload data and contacts from our Enterprise system versus uploading extracts.
Well suited as a stand-in for providing TXT/SMS solutions for communicating en mass. Probably less suited as a stand-in for small volume communication one-offs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use EZ Texting for test marketing to people in our database. This test marketing in the past has allowed us to refine our marketing messages. We are now in the process of incorporating EZ Texting into our signup process to our website to communicate with visitors on a regular basis.
  • Easy to Use
  • Very fast way to put a mass message to my list
  • I like how I can segment my list
  • I like how you can see which messages did not go through
  • I actually don't have any improvements which I need. It is so easy to use, I am really happy with the platform.
Whenever I speak to someone about omnipresence marketing to clients and friends I talk about EZ Texting and how they can use it in conjunction with their other marketing modalities.
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